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News
15 Year Old Podcaster Lands Corporate Sponsor
Wednesday, November 16th, 2005 at 3:00 PM - by Jeff Gamet
Emo Girl Talk, the brain-child of 15 year old Martina Butler, is the first teenager’s podcast to score a corporate sponsorship. MobileCast Media has arranged for Nature’s Cure to sponsor the show, showing the rising commercial interest in podcasting.
The weekly podcast focuses on Ms. Butler’s life and personal experiences, celebrity interviews, and Emo music, a growing music genre. She commented "I hope that my success paves the way for more teens to have their voices heard and that more companies will recognize us as an important consumer force."
The sponsorship marks a very focused effort on the part of advertisers to tap into the lucrative teenage demographic. Nature’s Cure sees it as a way to gain credibility with the 14 to 24 year old crowd.
It’s also important to note that Martina Butler is the daughter of Michael Butler, of the Rock and Roll Geek Show podcast, and also (now) an employee of PodShow (the company founded by Ron Bloom and Adam Curry).
Emo Girl Talk is available at Ms. Butler’s web site, and at the iTunes Music Store.
[Update: The story was updated to clarify that Ms. Butler’s show is the first podcast run by a teenager to receive corporate sponsorship. - Editor]
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