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AT&T Launches National, Free Directory Service for Mobile Phones
Sunday, December 16th, 2007 at 3:00 PM - by John Martellaro
AT&T Wireless announced on Monday that customers coast to coast will have access to a free directory service: AT&Ts 1-800-YellowPages (1-800-935-5697). The free service is ad supported, so the customer will have to listen to a few short audio ads that target the specific service they may be looking for.
"The easy-to-use service, which has rolled out to several markets in 2007, is now available from every wireline and mobile phone in the United States. [Including iPhone users.] The service gives consumers free access to business listings while providing advertisers the opportunity to reach buyers at a critical moment in their purchasing decisions," AT&T said.
"People want information in a variety of ways, and making 1-800-YellowPages available nationally is an important step in providing to not only advertisers but also consumers, a wide range of choices for finding what they need," said David S. Huntley, senior vice president of AT&T Customer Information Services. "From traditional 4-1-1 service to this new, easy-to-use, free service, we are committed to getting people the information they want - whenever, wherever and however they want it."
AT&T noted that its Internet Yellow Pages, Yellowpages.com, had more than one billion local searches in 2006 and will better that number in 2007.
Customers now have a choice. They can listen to a few targeted messages that may help them with a specific serice or product or pay for the traditional ad free directory service on their mobile phone which can amount to several dollars.
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