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Amazon May Offer Streaming Feature Films
Thursday, January 26th, 2006 at 2:00 PM - by Brad Cook
Amazon.com is apparently mulling a plan in which it would offer online streaming of feature films from at least two major studios, Frank Barnako reported for MarketWatch on Friday. Mr. Barnako cited a Variety article (subscription required) that said the success of the video iPod was the company's impetus for developing the idea.
Amazon doesn't want to cannibalize the sale of DVDs, according to the Variety report, but it's thinking about crediting the purchase of a streaming movie toward the price of a DVD. Or it could allow a consumer who buys a DVD to view content from it while waiting for delivery.
Mr. Barnako said that a Hollywood executive told the trade publication: "Everything is being leveraged to sell more DVDs. When you go to a product page it will say all the variations about how you'd purchase that video - stream, buy or maybe a combination (of options)."
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