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Amazon Will Promote Blu-ray Hardware and Software
Tuesday, February 19th, 2008 at 3:00 PM - by John Martellaro
On Wednesday, Amazon issued a statement saying that, in an effort to demystify HD entertainment, the company would more prominently promote Blu-ray hardware and software products on its Website.
Amazon declared Blu-ray as the digital format of choice for customers.
"The high-definition landscape is rapidly changing, and consumers are looking for guidance on how to make the best high-definition buying decisions," said Peter Faricy, vice president of movies and music at Amazon.com. "Our customers have clearly voiced their support for the Blu-ray format. Blu-ray titles have increased from just over half of our high-definition sales to over three-quarters of our high-definition sales since early January. In order to best serve our customers, Amazon is recommending Blu-ray as the preferred digital format and will continue to carry the Earths Largest Selection of Blu-ray products."
Amazon currently sells Blu-ray players from various vendors, Blu-ray movie titles and the Sony PS3 game console which has a Blu-ray player built-in. However, Amazon also noted that they will continue to "carry a wide assortment of HD DVD products, including the broadest selection of HD DVD movie titles."
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