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News
Amazon to Launch DRM-free Music Service
Tuesday, May 15th, 2007 at 4:00 PM - by Jeff Gamet
Amazon plans to take on Apple’s iTunes Store when it launches its own music download service later this year. To help entice customers, Amazon’s music store will offer tracks in the MP3 format and without any copy protection. The company also said that customers will be able to burn purchased songs to CD.
Jeff Bezos, Amazon.com CEO, commented "Our MP3-only strategy means all the music that customers buy on Amazon is always DRM-free and plays on any device."
Amazon isn’t starting small with its music service. The online retailer plans to offer "millions of songs" from over 12,000 record labels, and EMI is already on board.
By offering a large selection of music in the MP3 format, Amazon could create the perception that the songs it sells are compatible with more devices that the songs sold at the iTunes Store, which could over time draw customers away from Apple’s popular music download service. But if Amazon sets up its music download service the same way it set up its Unbox video download service, Apple shouldn’t have anything to worry about. Amazon Unbox is widely seen as difficult to use and unreliable.
Song pricing and an official service launch date have not yet been announced.
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