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Analyst: Apple TV May Surpass TiVo, Netflix
Sunday, March 25th, 2007 at 3:00 PM - by Jeff Gamet
Apple TV has been in customer hands for only a few days, and ThinkEquity analyst Jonathan Hoopes thinks it is already poised to eventually surpass TiVo and Netflix. TeleClick reports that Mr. Hoopes predicts somewhere between 25 and 70 percent of all Mac users will purchase Apple's streaming media device within the next five years.
If so, those numbers, along with sales to Windows PC users, will help to push Apple TV market penetration beyond TiVo's 4.4 million digital recorder subscribers, as well as the 8.8 million Netflix DVD rental subscribers. And those Apple TV users are expected to purchase a sizable amount of content from the iTunes Store.
"As a digital media content delivery vehicle positioned in users' living rooms," he said, "we think the AppleTV/iTunes combination could become as disruptive to legacy video purchase-and-consumption behavior as the iPod/iTunes combination has been to the traditional music business model."
Mr. Hoopes also feels that Apple may eventually move Apple TV into the game console market to compete with the big name gaming consoles from Nintendo, Microsoft, and Sony.
Should Apple's home media center device prove as popular as Mr. Hoopes predicts, it could add over US$10 billion to the company's market capitalization over the next few years.
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