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Apple No Longer Plans to Alter Music Pricing in the UK
Monday, July 14th, 2008 at 4:00 PM - by John Martellaro
Apple no longer plans to alter its music prices in iTunes for customers in the UK. International exchange rates have solved the initial disparity problem, according to ClickAJob on Tuesday.
Last year, Apple said it would reduce prices for UK customers to set the price of songs more in line with customers on the continent. "This is an important step towards a pan-European marketplace for music," Apples CEO Steve Job said.
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However, recently the Euro has risen against the price of the British pound, and the €0.99 now equates well with the £0.79 paid by UK customers.
An Apple spokesperson was quoted as saying, regarding the anticipated price change, "This is no longer necessary as exchange rates have effectively done it for us."
In the U.S. customers pay US$0.99 per song which equates to £0.49 or €0.62 at current exchange rates.
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