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Discover New Music

  • Bowie at Beeb: Best of BBC Radio 68-72

    • 10 out of 10
    • David Bowie
    • The companion CD to a BBC television concert, BBC Radio Theatre has some of the best renditions of many of Bowie's best songs throughout his career. "I'm Afraid of Americans" is substantial

  • Mystics Anonymous

    • 8 out of 10
    • Mystics Anonymous
    • Mystics Anonymous is the brainchild project of Jeff Steblea, a fantastic songwriter and good friend of mine, as well. In fact, I even played the drums on all but one of the tracks on this album. Jef
  • Billy Miles

    • 10 out of 10
    • Billy Miles
    • Take the voice of a young Billie Holiday and stuff it into a svelte, petite body with the face of an angel, and you have some idea of what it's like to experience the music of Billy Miles in her self-
  • Gimme Fiction

    • 10 out of 10
    • Spoon
    • Gimme Fiction by Spoon is a terrific album by an Austin band that I was lucky enough to catch on an Austin radio station during a Christmas visit.

  • Hello

    • 8 out of 10
    • Poe
    • Poe rocked my world with "Angry Johnny" (I want to kill you/I want to blow you/Away) and "Trigger Happy Jack" (Trigger Happy Jack/ You're gonna blow/But I'm gonna get off/Before you go), as powe

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News

Apple Sees Increased Consumer Trust, Disconnect With iPod Owners

Forrester Research, Inc. on Monday announced the results of its latest Technology Brand Scorecard, which found that Apple and TiVo were the only brands that increased in consumer trust between 2003 and 2005. "However," the firm said in a press release, "in our survey, iPod owners did not appear to identify with the Apple Computer brand, which could impede the so-called 'halo effect' that iPods might have on Macintosh sales."

Bose, Apple, and Dell led Forrester's brand trust rankings, while Bose, Dell, IBM, Pioneer, Zenith and Philips had the most brand potential and Microsoft, Sony, Panasonic, and HP had the highest brand adoption. The highest-rated companies overall were Bose, Dell, Sony, Panasonic and HP, while the lowest-rated were Toshiba, Hitachi, Microsoft, Gateway, and LG.

Overall, however, the firm's research found that Americans' trust in consumer electronics companies is on the decline. It said in the press release: "Forrester believes that the decline in trust from 2003 to 2005 is due to ubiquitous technologies like PCs, HDTVs, and MP3 players reaching more price-conscious, mainstream consumers. That's a major challenge for tech companies that must now sell to tech-averse customers who demonstrate little brand loyalty."

Forrester surveyed 4,732 U.S. households in September and October 2005, asking them questions about the trustworthiness of 48 technology brands. The 13-page report sells for US$775 and is available to the firm's WholeView2 clients.

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