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Apple Takes 1.8% of the Cell Phone Market [Updated]
Monday, September 3rd, 2007 at 4:00 PM - by Jeff Gamet
Apple CEO Steve Jobs set a goal of taking one percent of the cell phone market with the iPhone, which is exactly what the company did in July. Not only did Apple reach its market share goal, it exceeded it to grab 1.8 percent of the market, according to Reuters.
According to statistics from the market analysis firm iSuppli, Apple’s combination iPod and smart phone sold more units than RIM’s Blackberry products, Palm’s handheld products, and any individual smart phone model from Samsung, Motorola, or Nokia.
iSuppli commented "Apple achieved this in the face of numerous, well-entrenched competitors," and also noted that one in four iPhone buyers switched to AT&T from other carriers. AT&T is the exclusive cell service provider for the iPhone in the U.S.
The analysis firm expects Apple will sell 4.5 million iPhones in 2007, and will top 30 million in 2008. If the iSuppli sales figures hold up, the Cupertino-based company is well on its way to meeting those goals.
July was the first full month Apple’s iPhone was available for purchase, and it was available only in the United States.
[This article has been updated for clarity.]
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