Apple Corps' lawsuit against Apple Computer opened in England on Wednesday, with Apple Corps attorney Geoffrey Vos playing an iTunes ad and calling it "as flagrant a violation of this agreement as it is possible to imagine." IDG News writer Jeremy Kirk, who was on hand for the proceedings, said that Mr. Vos' argument centered around Apple Computer's use of an apple logo to advertise the iTunes Music Store.

Apple Corps wants an injunction ordered by the presiding judge, Justice Edward Mann, which would require Apple Computer to remove its logo from all iTunes promotions and presumably create a new one for all marketing and advertising. Mr. Kirk said that Apple Corps presented its case in court with widescreen monitors that showcased the iTunes ad, as well as other demonstrations of alleged trademark violations.

The reporter also noted that Mr. Mann has said that he has used iTunes but has not purchased any music through it. "Mann has been widely reported as owning an iPod, but he has continued to hear the case. The trial is expected to continue throughout the week," Mr. Kirk wrote.

As The Mac Observer explained when it covered news of the lawsuit going to court this week, Apple Computer has said that its agreement with Apple Corps only applies to selling music on cassette and CDs, not as digital downloads. Apple Corps has previously sued Apple Computer twice over trademark infringement, winning settlements both times, and filed the current lawsuit almost three years ago.