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Apple’s Borchers Talks iPod Car Interfaces
Sunday, July 16th, 2006 at 3:00 PM - by Brad Cook
Bob Borchers, Apple's senior director of iPod worldwide product marketing, wants his company to improve iPod integration in car stereos, rather than leave users with an "inelegant mess of cassette adaptors and wires," according to CNET UK's Crave Web site. Mr. Borchers added that Apple isn't interested in producing its own car stereo, preferring instead to work with third parties to improve integration.
"What Apple really wants you to buy is a car that's designed from the ground up to interface with the iPod," the Web site said. "The 30-pin connector on newer iPods can transmit all the information displayed on the iPod screen to a remote display. This lets car manufacturers display track information on the dashboard."
Mr. Borchers also told the Web site that he "was delighted by the efforts of Mac users to retrofit the Mac min into cars."
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