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Ballmer: Microsoft to Support Blu-ray
Tuesday, March 11th, 2008 at 4:00 PM - by Jeff Gamet
Microsoft CEO Steve Ballmer confirmed that his company plans to support the Blu-ray format now that HD DVD is dead and buried. Mr. Ballmer shared the revelation during a Q&A session at the Microsoft MIX08 conference last week, according to ChannelWeb.
Apparently Microsoft is already working on adding Blu-ray support to its Windows operating system.
The Redmond-based company previously supported the competing HD DVD disc format along with Toshiba and a handful of movie studios. By mid February, however, all of the studios were in the Blu-ray camp, leaving Toshiba and Microsoft essentially on their own.
On February 19, Toshiba pulled the plug on HD DVD, ceding victory to Sony and its Blu-ray format as the high definition successor to the popular DVD movie disc format.
"We thought there was a lot of merit to HD-DVD. It was in the market sooner, it had certain cost advantages," Mr. Ballmer said. "We worked to provide an HD-DVD peripheral for the Xbox 360. But at the end of the day, as the industry moves forward, obviously we’re going to support Blu-ray in ways that are important."
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