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Blu-ray Players Fail to Hold 9:1 Lead, Still Doing Well
Monday, January 28th, 2008 at 3:00 PM - by John Martellaro
In the third week after the Warner announcement for Blu-ray, NPD reported that the sales of Blu-ray players were back to previous levels, about 2:1 compared to HD DVD players, according to engadgetHD on Tuesday.
In the new epoch, weeks are counted from the date of the Warner announcement. Many were wondering if, in week #3, Blu-ray sales would hold their staggering 9:1 sales ratio over HD DVD. They did not, and in week #3, sales of players were 66 percent Blu-ray and 34 percent HD DVD.
These are retail sales, and sales from online stores like Amazon were not counted. Neither were the sales of Sony PS3s tallied -- which include a Blu-ray player.
"Regardless, the better metric for the success of a packaged media format is media sales and with two weeks at about 84 percent and almost no decent red titles in sight, we’d be surprised if Blu victory in that court didn’t continue," Ben Drawbaugh wrote.
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