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C|NEt Cites Music Industry for Pale Prescriptions
Thursday, March 1st, 2007 at 3:00 PM - by John Martellaro
Music executives got together at the Digital Music Forum East earlier in the week. They took turns bashing Steve Jobs and offering pale prescriptions for what ails the music business, according to Charles Cooper at C|Net.
The music industry was taken to task for several generations of abuse followed by wonderment at the customer reaction. "With all due respect to the high-quality bands working for a living, the studios have always chosen the easy out by shoving numbingly formulaic, bad music down the publics throat. For most of the post-war era, that was the way things worked. Then came the Internet, which ushered in the revenge of the music buyer," Mr. Cooper wrote.
To date, the music industrys prescription for success has been to sue their own customers and desperately cling to DRM as if it were a lifeboat. Ted Cohen, managing director of music consulting firm TAG Strategic, told the forum attendees, "Were running out of time... We need to get money flowing from consumers and get them used to paying for music again." To which Mr. Cooper responded by wondering why a more creative approach hasnt been shown instead of simply pointing fingers at peer-to-peer technology.
The C|Net executive editor hit on a key point: "...people didnt stop buying books or maps when the Xerox machine hit. Customers will pay for worthwhile products, even if they can get free lower-quality copies."
That, by the way, is the problem Apple solved. A better user experience and higher quality music for a fair price. For all their conferences and forums, one has to wonder what the music industry has similarly accomplished.
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