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Cell Phone Companies React Positively to the iPhone
Wednesday, January 10th, 2007 at 2:00 PM - by Brad Cook
Executives at some of Apple's biggest competitors in the cell phone industry have reacted positively to the iPhone's introduction, according to Chicago Tribune reporter Eric Benderoff. Johan Eidhagen, who runs Nokia's North American marketing, commented: "I think it's good for the industry. It's confirming what we've been trying to do at Nokia."
He added: "We've been saying for the last eight years this would change from a phone market into something else. It has become an Internet industry and Apple is just confirming that with this phone." Jon Maron, LG Electronics' senior director of marketing for its mobile division, echoed those words, saying: "We always welcome innovative competitors into the market." Mr. Maron also said that the iPhone is "a perfect indicator that music on mobile phones is here to stay."
Previously, the only way to get music from iTunes to a cell phone was with Motorola's ROKR, which was met with a tepid response. Chris White, Motorola's senior director of multimedia experiences, would not comment on whether his company will still work with Apple on future iTunes-enabled phones. He did say, though, that he expects other companies to follow Apple's lead, including Microsoft, which has considered including cell phone capability in the Zune but decided against it.
Robbie Bach, Microsoft's president of its entertainment and devices division, said earlier this week at CES, before the iPhone was introduced: "If it's great as a music player, then it's just another iPod trying to be a phone."
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