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Columnist Calls NBC the Loser in iTunes Spat
Sunday, September 9th, 2007 at 4:00 PM - by Bryan Chaffin
NBC is coming out on the losing end of its public spat with Apple over iTunes pricing, according to Vince Horiuchi, a columnist writing for the Salt Lake City Tribune. Mr. Horiuchi wrote that NBC’s timing was terrible in light of Apple’s new video-oriented iPod product line-up, and that the network is losing out on the kind of attention that shows like The Office receive from iTunes, attention many have credited with the show’s survival.
"NBC," he wrote, "which is in fourth place in the ratings, needs iTunes to drum up interest in its series. [...] The service gives extra visibility to shows like Friday Night Lights or 30 Rock, which need the exposure if they are to survive another season."
The root of the problem, according to Mr. Horiuchi, is that NBC doesn’t understand the sea change that iTunes is bringing to the world of Television programming, and instead sees service as merely another revenue stream. It’s that lack of understanding that makes the network a bigger loser than Apple by pulling its programming out of iTunes.
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