Support Our Site
Get Better Gear!
- Kensington Windshield/Vent Car Mount with Sound Amplified Cradle for iPhone from Kensington, $39.99
- SigFx Energy iPhone Case Contains Smart Battery from SigFx Energy, US$69.95
- NAVIGON AG - True GPS Software for the iPhone from NAVIGON Inc., 89.99
- Tweetie 2 from atebits, $2.99
- Snood: Flawed Casual Play from Electronic Arts, US$3.99
Premier Sponsors
Top 5 Free Apps
iTunes New Music Releases
Top 5 Paid Apps
Discover New Music
- Jellyfish
- The second and final album from this power-pop group makes me wish Jellyfish had been able to make just one more record together. The album is best enjoyed as a whole piece, flowing from one track to
- Jesus Jones
When you think of Jesus Jones, chances are you can't remember them at all, or you vaguely remember "Right Here, Right Now" because it has been use
An Evening with George Shearing & Mel Torm�
- Mel Torm� & George Shearing
- Of the three men who taught me how to sing, the last was Mel Torme. Apparently, Mel Torme is a joke to anyone more than a decade older than me, a living parody of a Vegas crooner. But I stumbled on th
- Congo Norvell
Very few albums manage to capture snapshots of a quality of life in the manner that Congo Norvell's sophomore record, "Abnormals Anonymous," does.
Comparisons to the Velvet Underground are
- Mystics Anonymous
- Mystics Anonymous is the brainchild project of Jeff Steblea, a fantastic songwriter and good friend of mine, as well. In fact, I even played the drums on all but one of the tracks on this album. Jef
Reader Specials
Visit Deals On The Web for the best deals on all consumer electronics, iPods, and more!
News
Compete: iPhone (Literally) in a Class by Itself
Thursday, November 8th, 2007 at 3:00 PM - by .(JavaScript must be enabled to view this email address)
Potential iPhone customers browsing at the AT&T Website tend to ignore other possible choices, suggesting that the iPhone, unlike competitors, is really considered fundamentally different than any other handset, according to Compete on Thursday.
The question was raised at a recent CTIA session as to whether interest in the iPhone has diminished. Elaine Warner set out to take a look at the numbers.
Referring to the published chart in her blog, Ms. Warner wrote, "As you can see, at its launch the iPhone behaved quite differently than other mobile phones in AT&T’s portfolio. Over 500K unique visitors to AT&T’s website researched the iPhone during the week beginning June 24.
"During the same week, 12% of iPhone viewers also viewed another handset on AT&T’s site. In comparison, 30% of online shoppers for AT&T’s most-popular phone (iPhone excluded) view the next most popular AT&T handset. This is a significant contrast to typical wireless shopping behavior, and suggests that consumers do not view the iPhone as comparable to any currently available handset. Do consumers view the iPhone as in a category by itself?"
Since curiosity may have been a factor at launch, Ms. Warner looked at the data for September and October 2007. While the peak of curiosity was not there, the tendency by the iPhone-curious to ignore other options remained. "Regarding cross-shop, only 6% of iPhone shoppers also viewed another AT&T handset during the week beginning October 21," Ms. Warner noted. "It looks like iPhone shoppers still have their blinders on."
The data suggests that, whatever the cause, the iPhone is considered by customers to be in its own category of mobile phone. That’s very good news for Apple from a marketing and sales standpoint.
Recent Headlines
- Apple TV 3.0.1 Update Fixes Missing Content Bug
- Taiwan Leak Shows Verizon UTMS/CDMA iPhone for Q3 2010
- iPhone Moves Into RadioShack
- Dictionary, Dictionary, Dictionary, And More
- The Latest App Store Games: Gravity Sling, RocketBird, Ground Effect, Checkers!
- iPhone Game Developer Sued for Collecting User’s Cell Numbers
- Apple May Be Bringing RFID to the iPhone
Post Your Comments