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News
Creative Embarks on UK Price War Against iPod
Monday, April 10th, 2006 at 3:00 PM - by Brad Cook
Creative is cutting the prices of its MP3 players in the UK and noting how they stack up to comparable iPods, according to Macworld UK's Jonny Evans. For example, its 8GB Zen MicroPhoto is now £149.99, £30 cheaper than the iPod nano, and its Creative Zen Nano Plus starts at £34.99 for the 256MB model.
Mr. Evans noted that Creative recently posted a loss in the range of US$55-$65 million for the quarter ending March 31, with revenues approximately $100 million less than the year-ago quarter.
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