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EMI Executive Warns: Listening to Customers Shouldn’t be Apple’s Privilege
Tuesday, March 27th, 2007 at 4:00 PM - by John Martellaro
The EMI Group’s chief executive Eric Nicoli warned the mobile phone industry at the CTIA conference that they need to work together and put the customer first if they want to reach their potential, according to C|Net on Wednesday.
"We will not reach our goals if we carry on as we have been doing," Mr. Nicoli said. "...that means we must put the customer at the forefront."
Referring to the Apple iPhone, Mr. Nicoli said, "Apple makes stuff that people love to own....They love the simplicity and user-friendliness of the iPod and iTunes. Apple doesn’t employ any sorcery or dark magic to achieve this. They listen to what consumers want. And that shouldn’t be Apple’s unique privilege."
The EMI executive also noted that they had achieved some "interesting and promising results" selling unprotected music from a few of their artists.
Mr. Nicoli reiterated that that the status quo in the mobile phone industry is no longer an option, and he advised the members to begin to work together in a more thoughtful way.
The Apple iPhone is having a significant effect on the industry executives, "And the company isn’t even showing off the device at the CTIA trade show," the report said.
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