Get Better Gear!

Premier Sponsors

Other World Computing


Top 5 Free Apps

Release Date: August 05, 2009
Genre: Games
Release Date: May 22, 2009
Genre: Games
Release Date: August 29, 2009
Genre: Games
Release Date: March 27, 2009
Release Date: August 07, 2009

iTunes New Music Releases

Release Date: September 29, 2009
Genre: Rock
Release Date: September 20, 2009
Release Date: September 15, 2009
Release Date: August 25, 2009
Genre: Rock
Release Date: August 25, 2009

Top 5 Paid Apps

Release Date: April 22, 2009
StickWars $0.99
Release Date: March 31, 2009
Genre: Games
Bloons $0.99
Release Date: April 05, 2009
Genre: Games

Discover New Music

  • Clap Your Hands Say Yeah

    • 8 out of 10
    • Clap Your Hands Say Yeah
    • When I first got hooked to Clap Your Hands Say Yeah, the only place I could get their debut album, Clap Your Hands Say Yeah, was through the band's Web site. I listened to the two tracks a

  • Gimme Fiction

    • 10 out of 10
    • Spoon
    • Gimme Fiction by Spoon is a terrific album by an Austin band that I was lucky enough to catch on an Austin radio station during a Christmas visit.

  • The Dresden Dolls

    • 10 out of 10
    • The Dresden Dolls
    • The energetic duet of Amanda Palmer and Brian Viglione that make up the Dresden Dolls have created a wonderfully haunting sound in their self-titled album. They have been able to construct an imme

  • The Life Pursuit

    • 8 out of 10
    • Belle & Sebastian
    • The Life Pursuit is a sort of Reeses Peanut Butter Cup. You get Belle & Sebastian's peanut butter (its wistful, often irresistible pop) dipped in a 'Have A Nice Day!' and glam 70s chocol

  • Playing the Angel

    • 8 out of 10
    • Depeche Mode
    • Oddly enough, Playing The Angel is a return to form for Depeche Mode, even though it may well be argued that they never truly deviated from their roots in their more recent offerings. In the

Reader Specials

Visit Deals On The Web for the best deals on all consumer electronics, iPods, and more!


Forbes: Vertical Integration Key to Apple Future

Vertical integration, controlling key component costs, and creating more competition amongst chip suppliers are the themes behind what Apple is doing with P.A. Semi, according to Forbes on Friday.

In a market where the key chip technologies can account for 30 percent of the component costs and most every other mobile phone manufacturer, except Samsung, has to depend on other companies to make the key chips, Apple can better control costs by investing in a chip design and manufacturing company.

Analysts see this as "... another effort from Steve Jobs to control the differentiation elements of his product line. He already controls the operating system, which has enabled the creative, mercurial genius to offer an unprecedented user experience on both his handheld and desktop products," Sramana Mitra wrote.

The move just might put Apple in an unstoppable position with respect to pricing and capabilities in low power devices.

"Samsung is the only mobile handset vendor in this market that is also a significant semiconductor player, Ms. Mitra wrote. "In fact, Samsung owns its own chip fabrication facilities and has considerable ability to differentiate via manufacturing excellence and cost. Having Samsung as a key vendor should make Apple nervous.

Even if the technologies of P.A. Semi don’t pay off right away, the competition won’t know what Apple is up to and will always be begging Apple to do business with them -- at prices Apple demands. That could pay for the US$278M in very short order. Also, in such a competitive business, too much is at stake. Mr. Jobs gave himself options.

"If Apple succeeds, expect to see many others in the industry scramble to recreate a vertically integrated industry, which is where it all started. WinTel will eventually be seen as a detour," the author concluded.

Post Your Comments

  Remember Me  Forgot your password?

Not a member? Register now. You can post comments without logging in, but they'll show up as a "guest" post.

Commenting is not available in this section entry.