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News
Gates: New Zune and New Strategies Against Apple
Wednesday, October 3rd, 2007 at 4:00 PM - by John Martellaro
Microsoft’s Bill Gates has ambitious plans to take music customers away from Apple, according to the New York Times on Thursday. This is despite the fact that the Zune music player has just a few percent of the music player market and subscription music hasn’t been a huge success.
Mr. Gates expressed bewilderment that the record industry had failed to turn digital music into a big moneymaker. Jeff Leeds reported that Microsoft has plans to change all that. First, Microsoft has taken pains to associate the Zune with the rising stars in music. Next, Microsoft will focus on selling music without DRM.
The final part of the strategy is to encourage music labels to work harder on promoting unlimited subscriptions. [Apple has always suggested that people want to own their music.]
“Subscriptions have absolutely been a mixed story and are not the mainstream thing today,” Mr. Gates said.
However, he thinks that will change in the future."People are going to listen to a lot more music because it’s going to be easy to find neat new exciting music, its going to be easy to have your music with you, in the car, when you’re running,” he said. “It seems like there ought to be a way to translate that into an opportunity."
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