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News
HBO Joins iTunes with Two-tier Pricing
Monday, May 12th, 2008 at 4:00 PM - by Jeff Gamet
HBO made its first appearance at the iTunes Store on Tuesday, but instead of offering all of its programming for US$1.99 per episode, some shows will be priced at $2.99 each. Sex and the City, The Wire, and Flight of the Conchords can be purchased at the traditional $1.99 price, while The Sopranos, Deadwood, and Rome will all cost a dollar more.
 HBO comes to iTunes |
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Multi-level pricing is new to U.S. iTunes Store and could be a sign of things to come. Should the new pricing scheme prove successful, Apple may find that other content providers start asking for similar deals.
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