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News
Holiday Traffic Overwhelms iTunes Store
Wednesday, December 27th, 2006 at 2:00 PM - by Jeff Gamet
The popularity of Apple's iPod stretched the iTunes Store to the limit after the Christmas holiday as new iPod owners and iTunes gift card holders overwhelmed the online music store. Some iTunes Store shoppers received error messages, and others experienced song download times of up to 20 minutes, according to Forbes.
Apple hasn't commented on what the cause of the slowdown was, but analysts expect it was because so many people were trying to access the store at the same time. The iTunes Store has since recovered and is operating at normal speed again.
Piper Jaffray analyst Gene Munster commented "[The incident] actually created more positive buzz among analysts - traffic was so great it blew up the site. If anything it could be a positive - demand was better than they were expecting."
Michael Gartenberg, vice president and research director with JupiterResearch, saw the store slowdown as a positive event, too. "What you're seeing is the tremendous success of the iPod."
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