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News
Home-brew iPhone Ad As Good As Apple’s
Thursday, June 14th, 2007 at 4:00 PM - by Jeff Gamet
Apple products tend to be good fodder for fan-based ads, and the iPhone is no exception. Alec Sutherland has put together an ad called iPhone New York that looks as professional as any Apple has produced for the combination iPod and smartphone.
 iPhone New York |
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Unlike Apple’s ads that show off iPhone features, Mr. Sutherland’s home-brew effort shows people around New York City talking about about the product. The people are from all walks of life speaking a wide variety of languages - so many languages, in fact, that most of the ad is subtitled.
Writing for Cult of Mac, Pete Mortensen called iPhone New York the "best fake ad for a real product I have ever seen," and added "I think Apple’s very demo-oriented ’Here’s what it can actually do’ campaign is perfect for the iPhone launch, but a treatment like this one could kill for a second phase. They should call Sutherland when the time comes."
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