Support Our Site
Get Better Gear!
- Texas Tea for the iPhone and iPod touch from Snakehead Software, $1.99
- Tenqa SP-109 Stereo Wireless Bluetooth Speaker from Tenqa, US$39.99
- RedLaser from Occipital, LLC , US$1.99
- iSkin solo, solo FX, and solo FX SE iPhone cases from iSkin, US$29.99 (solo); $32.99 (solo FX); $34.99 (solo FX SE)
- MobiValet from MobiValet, US$24.99 - $49.99
Premier Sponsors
Top 5 Free Apps
iTunes New Music Releases
Top 5 Paid Apps
Discover New Music
- Nine Inch Nails
- For years I wanted to make music that sounded like something between Love and Rockets and Ministry. In 1989, Trent Reznor beat me to it with this genre-defining album, and it smacked me upside the hea
- R.E.M.
- In the long series of R.E.M.'s evolution, this album (finally?) showcases their ability to capture on tape what had been happening in the live for years: heartfelt, sweat-filled performances that just
- Belle & Sebastian
The Life Pursuit is a sort of Reeses Peanut Butter Cup. You get Belle & Sebastian's peanut butter (its wistful, often irresistible pop) dipped in a 'Have A Nice Day!' and glam 70s chocol
- The Strokes
The Strokes set the music world on fire with this 2001 album, with headlines declaring that the New York band was here to save Rock and Roll. While the band hasn't made as much of a splash since t
- World Party
Reader Specials
Visit Deals On The Web for the best deals on all consumer electronics, iPods, and more!
News
Independent Podcasts Holding Own Against Commercial Releases
Thursday, June 30th, 2005 at 3:00 PM - by Brad Cook
Frank Barnako, writing for MarketWatch, on Friday reported that "by my count, 47 of the most subscribed or downloaded podcasts were produced by independents." He noted that while the iTunes Music Store's weekly podcast promoting new music and Al Franken's Air America radio show were number one and number two, Scott Shepard's "Inside Mac Radio" held the third slot. Near the bottom of the top 100 were such podcasts as "NY Yankee Pod" and "HawaiiUp."
Mr. Barnako also reported that "podcasts are beginning to generate support for advertisers." For example Citrix Online, which paid to have its GoToMeeting Web conferencing service promoted on one podcast, wants to expand its efforts after seeing good results. He quotes Bill Flitter of Pheedo Inc., a company that helps advertisers find new marketing opportunities such as blogs and podcasts, as saying: "You can really reach targeted audiences through this kind of micro-content."
The downside, of course, lies with the unpredictability of bloggers and podcast producers, who may not always write or say what an advertiser wants, but Mr. Flitter said that "advertisers are now coming to us and want to know how to buy space and time in blogs and RSS [feeds] and podcasts."
Recent Headlines
- Texas Tea for the iPhone and iPod touch
- Notebook, iThoughts Add TextExpander touch Support
- Fixing iPhone and MobileMe Sync Headaches
- Juniper Readies Software to Improve Cell Carrier Networks
- Survey: iPad Announcement Increased Awareness, Fails to Convert New Buyers
- Pwnage Tool 3.1.5 Adds iPhone OS 3.1.3 Support
- Mobily Adding iPhone Tethering Support in February
Post Your Comments