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News
Industry Insider iPhone Analysis Highlights Lack of Perspective
Wednesday, August 8th, 2007 at 4:00 PM - by John Martellaro
A self-described wireless mobile phone architect, with 15 years of experience, has explained the ten major problems that need to be solved to make the iPhone successful from a business perspective. The assessment, in sharp contrast to Apples, provides interesting insights into the perspective of the mobile phone industry.
The author, who apparently works for infineon, cited ten problems for Apple to solve in a blog at the Fourth Generation Mobile Forum. Most notable among them are:
The iPhone needs to comply with the Open Wireless Architecture (OWA). No reason was provided.
The iPhone data service is susceptible to a virus attack at low levels, "link layer and access control layer." However, the Blackberry was cited as having the same weakness.
Apple should not have chosen AT&T because its AT&Ts "infrastructure is very out-of-date and of old technology, and is hard to provide a future-proven solution for the iPhone long-term roadmap." The author recommends T-Mobile which, in fact, has a poor coverage profile in the U.S. or Verizon, who, according to published stories, turned Apple down.
Apple will face many legal challenges. "I spent almost 3 years to list around 100 key patents which may block iPhone to sell in the US market as well as the EU market." Apples view has been that their own patents are the key. Further, no insight has been provided by Apple as to what licensing agreements they may already have in place.
"iPhone should not lock its phone [to] AT&T. Users like [the] iPhone because of its simplicity and personality as an open phone. Therefore it should not be locked to AT&T only, otherwise it will kill itself. In fact, iPhone may attract more pre-paid mobile users, especially in Europe and Asia." The agreement with AT&T is, of course, only in the U.S.
The industry will steal Apple engineers and the talent loss will hurt Apples iPhone.
Research papers on the iPhone are rare... Hence customers will shift their focus to "Nokia, Samsung, Motorola, HP and RIM."
The article is noteworthy because it shows how an experienced mobile phone industry architect views Apple, the U.S. market and technical culture. In fact, all arguments seem essentially orthogonal to everything thats been learned about Apples design and execution of the iPhone. Perhaps thats why the Apple iPhone has connected with American consumers so far.
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