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It’s iPod Bikini Time
Sunday, February 12th, 2006 at 3:00 PM - by Jeff Gamet
This year, Sports Illustrated is branching out with its swimsuit issue by adding specially made videos to the iTunes Music Store (iTMS). According to The New York Times, Sports Illustrated produced eight videos that will sell for US$1.99 each. It is also producing swimsuit issue content for cell phones, and its own Web site.
Sports Illustrated at the iTMS |
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To help promote the iTMS videos, each printed issue of the magazine, which sells for $5.99 instead of its regular $3.50, will include a unique code that can be used to download one free video.
Mark Ford, the president and publisher of Sports Illustrated, commented "Sports Illustrated is a multimedia brand. Its a magazine, its online, its mobile, its an event."
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