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Jobs Offers Early iPhone Buyers $100 in Open Letter
Wednesday, September 5th, 2007 at 4:00 PM - by John Martellaro
Apple’s Steve Jobs has posted an open letter to iPhone customers. Mr. Jobs explained the rationale behind the price cut and went on to offer each early iPhone customer who is not receiving a "rebate or other consideration" a US$100 store credit.
In part, Mr Jobs wrote, "...even though we are making the right decision to lower the price of iPhone, and even though the technology road is bumpy, we need to do a better job taking care of our early iPhone customers as we aggressively go after new ones with a lower price. Our early customers trusted us, and we must live up to that trust with our actions in moments like these....
"Therefore, we have decided to offer every iPhone customer who purchased an iPhone from either Apple or AT&T, and who is not receiving a rebate or any other consideration, a $100 store credit towards the purchase of any product at an Apple Retail Store or the Apple Online Store. Details are still being worked out and will be posted on Apple’s website next week. Stay tuned," he wrote.
By other consideration, Mr. Jobs likely means that those iPhone customers who bought their iPhone in the last 14 days can invoke Apple’s standard return policy.
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