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News
Legal Music Downloads Close to Surpassing Pirates
Monday, June 20th, 2005 at 3:00 PM - by Brad Gibson
Almost as many consumers are buying music from online music stores like Apple's iTunes Music Store as are illegally downloading music, according to a new survey released Monday.
The report from Entertainment Media Research shows around 35% of online music buyers are paying for legal downloads versus the 40% who have pirated music. The online research company used data collected from 4000 music consumers to compile the 2006 Digital Music Survey in association with media law firm Olswang.
Fear of prosecution, Internet viruses, and inferior quality were cited as the main deterrents against illegal downloading, the report said. Nearly two-thirds of music consumers said immediate availability was the key reason for buying tracks online.
"The findings indicate that the music industry is approaching a strategic milestone with the population of legal downloaders close to exceeding that of pirates," said the company's CEO Russell Hart.
John Enser, senior partner at Olswang, said clear deterrents to illegal downloading are emerging, with "fear of prosecution" and "the sense that unauthorized downloading is 'not fair on the artists,'" being among the reasons illegal downloading is on the decrease.
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