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News
MS: 40 Percent of Smartphone Market by 2012
Tuesday, May 13th, 2008 at 4:00 PM - by John Martellaro
A Microsoft executive said the company is aiming to capture 40 percent of the smartphone market by 2012, according to Infoworld.
The target is considered "ambitious," wrote Dan Nystedt. Microsoft’s Windows Mobile OS was used in about 11 million handsets in FY2007, and the company is projecting 20 million in 2008, according to Eddie Wu, Microsoft’s director of OEM Embedded Devices.
Mr. Wu added that handsets like the HTC touch will assist with that goal.
Mr. Nystedt noted that of the approximately one billion total mobile phones sold each year, about 118M are smartphones. The Symbian OS has 67 percent of that market. Microsoft currently has 13 percent of that market, and RIM has 10 percent.
Current analyst predictions for Apple’s iPhone are 11 million units in 2008 and 17-25 million units in 2009. While the rate of growth for Windows Mobile OS was not cited, Piper Jaffray analyst Gene Munster has predicted that Apple’s iPhone sales will double for the next few years, making it likely that Apple has a realistic expectation of also reaching the 40 percent goal.
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