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News
More Americans Have Downloaded Podcasts, But Few Do So Every Day
Tuesday, November 21st, 2006 at 2:00 PM - by Brad Cook
While 12% of Internet users have downloaded a podcast, up from 7% earlier in the year, only 1% do so daily, which is unchanged from the previous number, according to The Pew Internet and American Life Project. Pew also found that men and users who have been on the Internet for a long time are more likely to download podcasts.
Pew senior research specialist Mary Madden told the Associated Press: "While podcast downloading is still an emerging activity primarily enjoyed by early adopters, the range of content now available speaks to both mainstream and niche audiences. We are at a crossroads of a major transition in the way media content is delivered and consumed."
Pew surveyed 972 adult American Internet users during the month of August and said that it had a sampling error margin of plus or minus 3.5 points. It previously conducted the same survey from February to April this year.
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