}

Get Better Gear!

Premier Sponsors

Other World Computing

TechRestore

Top 5 Free Apps

Release Date: August 05, 2009
Genre: Games
Release Date: May 22, 2009
Genre: Games
Release Date: August 29, 2009
Genre: Games
Release Date: March 27, 2009
Release Date: August 07, 2009

iTunes New Music Releases

Release Date: September 29, 2009
Genre: Rock
Release Date: September 20, 2009
Release Date: September 15, 2009
Release Date: August 25, 2009
Genre: Rock
Release Date: August 25, 2009

Top 5 Paid Apps

Release Date: April 22, 2009
StickWars $0.99
Release Date: March 31, 2009
Genre: Games
Bloons $0.99
Release Date: April 05, 2009
Genre: Games

Discover New Music

  • The Printz

    • 8 out of 10
    • Bumblebeez 81
    • Part white rap, part alternative, part pop, and part rock, the Bumblebeez grabbed a hold of me with "Pony Ride," and didn't let go.

      This group does a marvelous job of moving seamlessly be

  • Modern Lovers

    • 10 out of 10
    • Modern Lovers
    • This timeless masterpiece is little known, but it has inspired almost as many bands as The Modern Lovers' own inspiration -- and only slightly better known -- The Velvet Underground & Nico.

  • Is This It

    • 10 out of 10
    • The Strokes
    • The Strokes set the music world on fire with this 2001 album, with headlines declaring that the New York band was here to save Rock and Roll. While the band hasn't made as much of a splash since t

  • King James Version

    • 4 out of 10
    • Harvey Danger
    • The sophomore effort from Harvey Danger, I was really looking forward to this followup to "Where Have All the Merrymakers Gone?" Unfortunately, "King James Version" failed to deliver any of the bri

  • One Word Extinguisher

    • 8 out of 10
    • Prefuse 73
    • It's an album about a breakup, done with beats instead of mopey lyrics. But the beats are raw, and the emotions are there, even if there aren't many words on top of it. While possibly not Scott Herren

Reader Specials

Visit Deals On The Web for the best deals on all consumer electronics, iPods, and more!

News

Nokia’s Zune-Like Marketing Unlike Apple’s

Nokia is already taking aim at Apple’s iPhone in Europe, but they’ve taken the wrong marketing approach, according to Blackfriars’ Marketing on Thursday.

Nokia has garnered a lot of press with its music store announcement and touch screen demo. The next question is whether can Nokia kill off Apple’s momentum in Europe before it even begins. Carl Howe at Blackfriars’ Marketing doesn’t think so and believes that Nokia has taken a Microsoftian turn in its marketing approach, and that’ll will hinder their efforts.

1. Pre-announcing far too early. Nokia needs time to catch up, but Mr. Howe believes the tactic goes too far in taking a page from Microsoft’s playbook: "announce, announce, announce, and someday ship."

2. Demos masquerading as products. Nokia’s now well covered touch screen, iPhone-like demo looks like a product, but it’s been labeled as a video demonstration only. No such products exist.

3. Competing with carrier partners. Nokia’s music store bears a strong resemblance to to Microsoft’s abandonment of its play-for-sure partners when it went its own way wih the Zune. "Nokia’s carrier goodwill is likely to take a big hit," Mr. Howe concluded.

Nokia, like Microsoft, is a huge company and can make decisons like these. However, the Blackfriars marketing guru believes both Nokia’s brand and business will be hurt in the future.

Post Your Comments

  Remember Me  Forgot your password?

Not a member? Register now. You can post comments without logging in, but they'll show up as a "guest" post.

Commenting is not available in this section entry.