Support Our Site
Get Better Gear!
- SigFx Energy iPhone Case Contains Smart Battery from SigFx Energy, US$69.95
- NAVIGON AG - True GPS Software for the iPhone from NAVIGON Inc., 89.99
- Tweetie 2 from atebits, $2.99
- Snood: Flawed Casual Play from Electronic Arts, US$3.99
- iPod touch (3G) from Apple, Inc. , US$199-$399
Premier Sponsors
Top 5 Free Apps
iTunes New Music Releases
Top 5 Paid Apps
Discover New Music
- Bumblebeez 81
Part white rap, part alternative, part pop, and part rock, the Bumblebeez grabbed a hold of me with "Pony Ride," and didn't let go.
This group does a marvelous job of moving seamlessly be
- Modern Lovers
This timeless masterpiece is little known, but it has inspired almost as many bands as The Modern Lovers' own inspiration -- and only slightly better known -- The Velvet Underground & Nico.
- The Strokes
The Strokes set the music world on fire with this 2001 album, with headlines declaring that the New York band was here to save Rock and Roll. While the band hasn't made as much of a splash since t
- Harvey Danger
The sophomore effort from Harvey Danger, I was really looking forward to this followup to "Where Have All the Merrymakers Gone?" Unfortunately, "King James Version" failed to deliver any of the bri
- Prefuse 73
- It's an album about a breakup, done with beats instead of mopey lyrics. But the beats are raw, and the emotions are there, even if there aren't many words on top of it. While possibly not Scott Herren
Reader Specials
Visit Deals On The Web for the best deals on all consumer electronics, iPods, and more!
News
Nokia’s Zune-Like Marketing Unlike Apple’s
Wednesday, August 29th, 2007 at 4:00 PM - by .(JavaScript must be enabled to view this email address)
Nokia is already taking aim at Apple’s iPhone in Europe, but they’ve taken the wrong marketing approach, according to Blackfriars’ Marketing on Thursday.
Nokia has garnered a lot of press with its music store announcement and touch screen demo. The next question is whether can Nokia kill off Apple’s momentum in Europe before it even begins. Carl Howe at Blackfriars’ Marketing doesn’t think so and believes that Nokia has taken a Microsoftian turn in its marketing approach, and that’ll will hinder their efforts.
1. Pre-announcing far too early. Nokia needs time to catch up, but Mr. Howe believes the tactic goes too far in taking a page from Microsoft’s playbook: "announce, announce, announce, and someday ship."
2. Demos masquerading as products. Nokia’s now well covered touch screen, iPhone-like demo looks like a product, but it’s been labeled as a video demonstration only. No such products exist.
3. Competing with carrier partners. Nokia’s music store bears a strong resemblance to to Microsoft’s abandonment of its play-for-sure partners when it went its own way wih the Zune. "Nokia’s carrier goodwill is likely to take a big hit," Mr. Howe concluded.
Nokia, like Microsoft, is a huge company and can make decisons like these. However, the Blackfriars marketing guru believes both Nokia’s brand and business will be hurt in the future.
Recent Headlines
- iTunes Store Highlights Music Related Movies
- Apple Tops 100,000 Titles at App Store
- SigFx Energy iPhone Case Contains Smart Battery
- Study Shows More iPhone Owners Find Gadgets Sexier than College Degree
- AT&T Sues Verizon Alleging Misleading “There’s A Map For That” Ads
- More New Games Flood Into the App Store
- MixMatch Launches MobBase: Individual iPhone Apps for Bands
Post Your Comments