Support Our Site
Get Better Gear!
- Texas Tea for the iPhone and iPod touch from Snakehead Software, $1.99
- Tenqa SP-109 Stereo Wireless Bluetooth Speaker from Tenqa, US$39.99
- RedLaser from Occipital, LLC , US$1.99
- iSkin solo, solo FX, and solo FX SE iPhone cases from iSkin, US$29.99 (solo); $32.99 (solo FX); $34.99 (solo FX SE)
- MobiValet from MobiValet, US$24.99 - $49.99
Premier Sponsors
Top 5 Free Apps
iTunes New Music Releases
Top 5 Paid Apps
Discover New Music
- Billy Miles
- Take the voice of a young Billie Holiday and stuff it into a svelte, petite body with the face of an angel, and you have some idea of what it's like to experience the music of Billy Miles in her self-
- Bumblebeez 81
Part white rap, part alternative, part pop, and part rock, the Bumblebeez grabbed a hold of me with "Pony Ride," and didn't let go.
This group does a marvelous job of moving seamlessly be
- Belle & Sebastian
The Life Pursuit is a sort of Reeses Peanut Butter Cup. You get Belle & Sebastian's peanut butter (its wistful, often irresistible pop) dipped in a 'Have A Nice Day!' and glam 70s chocol
- Aretha Franklin
While she didn't always have the best taste in song selection, Aretha Franklin is a must-study for anyone with interest in the human voice. She has the kind of powerful, recklessly passionate deliv
Bowie at Beeb: Best of BBC Radio 68-72
- David Bowie
The companion CD to a BBC television concert, BBC Radio Theatre has some of the best renditions of many of Bowie's best songs throughout his career. "I'm Afraid of Americans" is substantial
Reader Specials
Visit Deals On The Web for the best deals on all consumer electronics, iPods, and more!
News
Nokia’s Zune-Like Marketing Unlike Apple’s
Wednesday, August 29th, 2007 at 4:00 PM - by .(JavaScript must be enabled to view this email address)
Nokia is already taking aim at Apple’s iPhone in Europe, but they’ve taken the wrong marketing approach, according to Blackfriars’ Marketing on Thursday.
Nokia has garnered a lot of press with its music store announcement and touch screen demo. The next question is whether can Nokia kill off Apple’s momentum in Europe before it even begins. Carl Howe at Blackfriars’ Marketing doesn’t think so and believes that Nokia has taken a Microsoftian turn in its marketing approach, and that’ll will hinder their efforts.
1. Pre-announcing far too early. Nokia needs time to catch up, but Mr. Howe believes the tactic goes too far in taking a page from Microsoft’s playbook: "announce, announce, announce, and someday ship."
2. Demos masquerading as products. Nokia’s now well covered touch screen, iPhone-like demo looks like a product, but it’s been labeled as a video demonstration only. No such products exist.
3. Competing with carrier partners. Nokia’s music store bears a strong resemblance to to Microsoft’s abandonment of its play-for-sure partners when it went its own way wih the Zune. "Nokia’s carrier goodwill is likely to take a big hit," Mr. Howe concluded.
Nokia, like Microsoft, is a huge company and can make decisons like these. However, the Blackfriars marketing guru believes both Nokia’s brand and business will be hurt in the future.
Recent Headlines
- Texas Tea for the iPhone and iPod touch
- Notebook, iThoughts Add TextExpander touch Support
- Fixing iPhone and MobileMe Sync Headaches
- Juniper Readies Software to Improve Cell Carrier Networks
- Survey: iPad Announcement Increased Awareness, Fails to Convert New Buyers
- Pwnage Tool 3.1.5 Adds iPhone OS 3.1.3 Support
- Mobily Adding iPhone Tethering Support in February
Post Your Comments