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News
Omnifone Goes after iTunes with MusicStation
Thursday, November 1st, 2007 at 4:00 PM - by Jeff Gamet
Omnifone took on the iTunes Store this week with the MusicStation music download service. The service lets customers download and listen to music with their cell phone, and like other services that have already failed to compete with the iTunes Store, is subscription based.
The cell carrier is offering an unlimited music download plan for �1.99 a week (about US$4.15) with access to over 1.2 million tracks from Universal Music Group, Sony BMG Music Entertainment, EMI Music, Warner Music Group and independent labels.
MusicStation will be available in the U.K. through Vodafone and Vodacom in South Africa. Where Apple’s iPhone is currently the only mobile phone that is compatible with the iTunes Wi-Fi Music Store, several Vodafone and Vodacom handsets will be compatible with MusicStation.
Omnifone and its MusicStation partners are hoping to cash in on consumer interest in mobile music access. By launching a week ahead of the U.K. iPhone rollout, the partners may be able to keep some of their customers from defecting to O2 and Apple’s iPhone and mobile iTunes Wi-Fi Music Store.
What MusicStation is missing, however, is the flexibility of the iPhone’s software-based touch interface, and that customers so far have shown that they want to own their music, not rent it.
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