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  • Trouble

    • 8 out of 10
    • Ray LaMontagne
    • At first, Ray LaMontagne might strike you as just another breathy-voiced knockoff of folk/rock guitarists like John Mayer and Jack Johnson. But he's actually got a better voice than either, he tell

  • Supernature

    • 10 out of 10
    • Goldfrapp
    • On their latest CD, Supernature, Goldfrapp has put together a successful mix of 1980-era New Romanticism, German cabaret, and T. Rex glam that leaves you riveted even through the album's lulls. It's a great amalgam that sounds current without sounding at all dated.

  • 8:30

    • 10 out of 10
    • Weather Report
    • This is Weather Reports quintessential line-up captured live. Jaco Pastorious and Peter Erskine join Wayne Shorter and, of course, Joe Zawinul to create this masterpiece.
  • Album Of The Year

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    • Brother Love
    • Killer grooves, catchy riffs, edgy vocals with oh-so-just-right layered harmonies, and a drive that will move even YOU out of your chair, Brother Love's initial release is what rock and roll should be
  • One Word Extinguisher

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    • Prefuse 73
    • It's an album about a breakup, done with beats instead of mopey lyrics. But the beats are raw, and the emotions are there, even if there aren't many words on top of it. While possibly not Scott Herren

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News

One Percent will Pay $500 for iPhone.

The Online Market research firm Compete, Inc. found that only one percent of the likely customers for an Apple iPhone would pay US$500 for one. Computerworld cited the results on Friday.

The survey consisted of 379 people in the U.S., most of who had heard of the iPhone and had shopped for an iPod. Of the 26 percent who said they would likely buy an iPhone, only one percent responded that they would pay US$500.00. However, for a range of $200 to $299, the number jumped to 42 percent. The sponsor of the survey has not been revealed.

This result is very different than the one conducted by ChangeWAVE Research and reported here at TMO on Wednesday. In that survey, about 67 percent of those surveyed had no concern over the US$500 price.

Research firms doing this kind of survey understand very well that the customers contacted must be truly random. Yet small differences in methodology or the interpretation of the results can lead to widely varying results.

The analysts discussing both results, however, agreed on one thing. Early adopters will pay a high a price for a terrific new gadget, and Apple knows that. So the real question is not whether the initial price is too high but rather how fast Apple must bring the price down to maintain the momentum of the product and reach their stated goal of 1% of the mobile phone market by mid 2008.

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