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  • Cocked & Loaded

    • 8 out of 10
    • Revolting Cocks
    • It's hard to believe it's been more than a decade since Ministry founder and front man Al Jourgensen's side project Revolting Cocks released any new material. 2006 brings us Cocked and Loaded

  • Goodbye Jumbo

    • 8 out of 10
    • World Party
    • Released in 1990, World Party's

  • Stadium Arcadium

    • 8 out of 10
    • Red Hot Chili Peppers
    • What? Only four stars, you stingy bastard? I'm asking myself the same question, so let me explain myself to myself... If I compare the new

  • Hello

    • 8 out of 10
    • Poe
    • Poe rocked my world with "Angry Johnny" (I want to kill you/I want to blow you/Away) and "Trigger Happy Jack" (Trigger Happy Jack/ You're gonna blow/But I'm gonna get off/Before you go), as powe

  • Suspended Animation

    • 8 out of 10
    • Fantomas
    • Mike Patton may well be one of the hardest working men in showbiz these days, and his latest with Fantômas underscores just about how far out he is willing to travel.

      Suspended Animation

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News

One Percent will Pay $500 for iPhone.

The Online Market research firm Compete, Inc. found that only one percent of the likely customers for an Apple iPhone would pay US$500 for one. Computerworld cited the results on Friday.

The survey consisted of 379 people in the U.S., most of who had heard of the iPhone and had shopped for an iPod. Of the 26 percent who said they would likely buy an iPhone, only one percent responded that they would pay US$500.00. However, for a range of $200 to $299, the number jumped to 42 percent. The sponsor of the survey has not been revealed.

This result is very different than the one conducted by ChangeWAVE Research and reported here at TMO on Wednesday. In that survey, about 67 percent of those surveyed had no concern over the US$500 price.

Research firms doing this kind of survey understand very well that the customers contacted must be truly random. Yet small differences in methodology or the interpretation of the results can lead to widely varying results.

The analysts discussing both results, however, agreed on one thing. Early adopters will pay a high a price for a terrific new gadget, and Apple knows that. So the real question is not whether the initial price is too high but rather how fast Apple must bring the price down to maintain the momentum of the product and reach their stated goal of 1% of the mobile phone market by mid 2008.

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