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News

Orange: 30K iPhones Sold in 5 days

Tuesday, December 4th, 2007 at 3:00 PM - by Jeff Gamet

Apple’s iPhone is off to a good start in France. Only five days after the combination iPod and smart phone hit store shelves, Orange managed to get 30,000 into customer’s hands.

Even though French law requires that Apple and Orange also offer a version of the iPhone with an unlocked SIM card, most customers seem interested in the model that is tied to the Orange service plans. 80 percent of the customers buying an iPhone also chose to sign up with an "Orange for iPhone" contract.

The iPhone appears to be drawing a significant number of new customers to Orange, too. 48 percent of the iPhones sold so far have led to new Orange cell service contracts.

Orange’s good news is bad news for other cell carriers in France. In the first five days of availability, Orange managed to steal a little under 15,000 customers away from its competitors.

Louis-Pierre Wenes, Executive Director of Orange’s operations in France commented "This is a very good score, especially as one in two iPhone purchases is accompanied by a new Orange line subscription. This confirms that the iPhone will make an active contribution to the acquisition of new customers."

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