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News
PMA: Americans Moving to Smaller HDTVs
Sunday, April 20th, 2008 at 4:00 PM - by John Martellaro
The market share of 30 to 34-inch (76 to 86 cm) HDTVs has been rising while that of larger 45 to 49-inch (114 to 124 cm) TVs has been dropping recently, according to Pacific Media Associates (PMA). The reason, a senior researcher said, is the economy.
The market share for the smaller HDTVs jumped from 16 percent in January to 24 percent in February. Meanwhile, the market share of the larger 44 to 49-inch TVs dropped from 18 to 14 percent said Alfred Poor, senior research associate with PMA and reported by the New York Times.
"I imagine that a lot of home equity money went into HDTVs," Mr. Poor said. "Many consumers do not have the income to buy an HDTV, and more of them no longer have the credit."
Models in the large size average US$1287 while those in the smaller size average just US$685, about the size of the 2008 federal stimulus/rebate check for an individual Mr. Poor noted.
Notably, the sales of TV’s larger than 50 inches (127 cm) have not seen a drop in sales in the U.S. Mr. Poor attributed this to wealthier consumers who paid, perhaps, US$5,000 for a 40 inch HDTV a few years ago and see the current 50-inch models as a bargain. He also noted that in 2000, a 34-inch CRT TV cost about $400. Today, consumers are being asked to pay a lot more for their HDTV systems. "It�s amazing that people have been paying this much," Mr. Poor said.
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