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News
Poet Babies Urges iPod Users to ‘Unplug, Hear the World’
Thursday, March 30th, 2006 at 2:00 PM - by Brad Cook
Advocacy group Poet Babies has launched a campaign it calls "Unplug, Hear the World" in advance of Apple's 30th anniversary on April 1. The group is selling t-shirts emblazoned with that statement and a pair of dangling earphones, as if the wearer has just pulled them out of their ears.
Poet Babies founder Scott Landsbaum said in a news release: "Constant iPod use prevents the daily encounters which create community, and how can you help someone in need or even share a smile if you're not aware of the person next to you?"
This is the first major campaign for Poet Babies, which was started by Mr. Landsbaum last year. He started writing poetry after the premature births of his niece and nephew and then founded the group "to promote the old, common values too often forgotten in our modern, divided society."
The group sells a variety of clothing that promotes themes espoused by three "characters": Poet Baby Tucker, who encourages involvement with the world and who created the "Unplug, Hear the World" campaign; Poet Baby Jack, who favors family and friends over wealth and status; and Poet Baby Megan, who prefers to view others' inner beauty, rather than the type of clothing they wear.
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