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News

Research Co.: ‘iTunes Could Be Apple’s "Trojan Horse"’

Sunday, July 30th, 2006 at 3:00 PM - by Brad Cook

ABI Research recently issued a report that focuses on high-end AV receivers, multi-room audio systems, and iPod accessories within the home. Research director Vamsi Sistla said in a press release: "The battle for portable devices has already been won by iPod (unless Microsoft's strategy for its Zune platform succeeds) but in the home and mobile markets, the prize is still up for grabs. iTunes could be a 'Trojan Horse' through which Apple can enter the home market sooner than the competition."

While many home audio-video products exist that support the iPod, Mr. Sistla suggested that more of them will start adding iTunes support as well, enabling users to draw from the iTunes libraries stored on their computers, in addition to the audio, video, and still image files already on their iPods.

While the report, "Home and Portable Audio Device Markets," offers an emphasis on iPod and iTunes, it also looks at the future of home and portable audio technologies in general. The report sells for US$4,200.

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