Support Our Site
Get Better Gear!
- Notability For iPad: Much More Than A Note Taking App from Ginger Labs, Inc, US$0.99
- Scosche’s RH656m Headphones With Microphone Are Wonderful from Scosche, US$129.99
- IPEVO’s Typi Folio Case & Keyboard for iPad is First-rate from IPEVO, US$79.99
- Scosche’s boomSTREAM BT Speaker: Features & Compromises from Scosche, US$99.95
- FX Photo Studio HD: iPad Painting of Effects Made Easy from MacPhun LLC, US1.99
Top 5 Free Apps
iTunes New Music Releases
Top 5 Paid Apps
Discover New Music
- Barenaked Ladies
- These guys know how to put on a live show, and whomever recorded this knows how to capture one. Rock Spectacle is one of the warmest-sounding recordings I've ever heard, and totally fills a room at a
- Nine Inch Nails
- For years I wanted to make music that sounded like something between Love and Rockets and Ministry. In 1989, Trent Reznor beat me to it with this genre-defining album, and it smacked me upside the hea
- Beck
Beck is the modern master of the groove, and Guero is merely the latest example of this. From the opening power chords of "E-Pro," to the Pac-Man cuteness of "Girl," to the dirge-like lullab
- Red Hot Chili Peppers
Live at the Magic Bag, Ferndale, MI
- Supersuckers
- Man, there's nothing like good, old fashioned, rock and roll... add a bit of industry resentment to that with a double-shot of cynicism, and you get one of the best "new" rock bands going. This album
Reader Specials
Visit Deals On The Web for the best deals on all consumer electronics, iPods, and more!
News
Rubicon Survey Suggests iPhone Displacing Notebooks
Monday, March 31st, 2008 at 4:00 PM - by John Martellaro
iPhones are displacing notebooks for some, and a third of iPhone users carry two iPhones, according to a survey released on Tuesday by Rubicon Consulting of Los Gatos, Calif.
According to the author, Michael Mace, the key findings were as follows:
- One quarter of users say its displacing their notebook.
- One third of iPhone users carry a second phone. Composing e-mail is one use.
- iPhone E-mail is the #1 function, but reading not writing.
- About half the iPhone users are under age 30.
- Three quarters of iPhone users were previous Apple customers.
- About half the iPhone users changed carriers to get it.
- As a result, AT&Ts gamble paid off and the iPhone is estimated to have increased AT&Ts gross service revenue by about US$2B.
- iPhone users are very satisfied and use its features extensively.
- The iPhone has led users to more mobile browsing.
When AT&T and Apple announced their partnership, some in the industry said that AT&T gave up too many concessions to Apple. "The terms of the Apple-AT&T deal have not been released to the public, so it is impossible to judge its precise effect on AT&T. But based on the findings of our study, it looks very likely that AT&T made a good decision."
The report also assessed other makers ability to compete with the iPhone. "Apple�s type of product design is incredibly difficult for most other companies to imitate, because they don�t have expertise in tying together OS, user interface, online services, and hardware design. The path to success in smartphones is clear, but it�s not clear how many companies have the skills to walk it," Mr. Mace wrote.
Regarding the future, the report said to look for new form factors and noted that nearly half of iPhone purchasers had some request for a physical change: making it bigger, smaller, or adding a keyboard or keypad.
Finally, the report was critical of the relationship between Apple and Adobe regarding Flash, and stated that the feud needs to come to an end before another competitor uses it as leverage against the iPhone.
Recent Headlines
- Reading, Writing, & Saving the World
- Free Retro Gaming for iOS - Activision’s Kaboom!
- Apple Adds Chomp Bits to iOS 6 App Store Discovery
- Notability For iPad: Much More Than A Note Taking App
- Scosche’s RH656m Headphones With Microphone Are Wonderful
- Tim Cook & Larry Page Reportedly Discuss Patents
- Analysis: Amazon Kindle Fire Sold Out, Kindle Fire 2 Pic Leaked
Post Your Comments