Support Our Site
Get Better Gear!
- Notability For iPad: Much More Than A Note Taking App from Ginger Labs, Inc, US$0.99
- Scosche’s RH656m Headphones With Microphone Are Wonderful from Scosche, US$129.99
- IPEVO’s Typi Folio Case & Keyboard for iPad is First-rate from IPEVO, US$79.99
- Scosche’s boomSTREAM BT Speaker: Features & Compromises from Scosche, US$99.95
- FX Photo Studio HD: iPad Painting of Effects Made Easy from MacPhun LLC, US1.99
Premier Sponsors
Top 5 Free Apps
iTunes New Music Releases
Top 5 Paid Apps
Discover New Music
- Barenaked Ladies
- These guys know how to put on a live show, and whomever recorded this knows how to capture one. Rock Spectacle is one of the warmest-sounding recordings I've ever heard, and totally fills a room at a
- Beck
Beck is the modern master of the groove, and Guero is merely the latest example of this. From the opening power chords of "E-Pro," to the Pac-Man cuteness of "Girl," to the dirge-like lullab
- Asylum Street Spankers
The Asylum Street Spankers are...well...The Spankers. Hailing from Austin, where I saw them live dozens of times, the band played entirely acousti
- The Who
Quadrophenia is everything that Tommy wanted to be, a rock opera that told a story, but one where every song could still stand alone. It was also Pete Townshend's farewell tribute to the Mod
- Bumblebeez 81
Part white rap, part alternative, part pop, and part rock, the Bumblebeez grabbed a hold of me with "Pony Ride," and didn't let go.
This group does a marvelous job of moving seamlessly be
Reader Specials
Visit Deals On The Web for the best deals on all consumer electronics, iPods, and more!
News
SanDisk Devours iSheep With ‘Lil’ Monsta’
Thursday, July 6th, 2006 at 3:00 PM - by Brad Cook
Back in May, SanDisk launched a Web site, dubbed "iDon't," that portrayed iPod owners as sheep and touted the company's Sansa line of MP3 players. Noting the "worldwide debate" that surrounded the viral campaign, the company on Friday introduced "Lil' Monsta," a cartoon character who "devours all sorts of digital content," according to SanDisk's press release.
The new, flash-based lilmonsta.com Web site touts features found in the Sansa but lacking in the iPod, such as its microSD expansion card slot, audio recorder, FM tuner, user-replaceable battery, compatibility with a range of online music services, and 1.8-inch LCD screen (the iPod nano has a 1.5-inch display). The Sansa is also cheaper, selling for US$179.99 for the 2GB model, $229.99 for the 4GB version, and $279.99 for the 6GB capacity.
"We think that marketing for MP3 players has been much too serious, and so we are taking a tongue-in-cheek approach," Nelson Chan, SanDisk's executive vice-president and general manager of consumer products and corporate marketing, said in the press release. In that spirit, the idont.com Web site's opening page shows the Lil' Monsta devouring the sheep running across it. It also links to the new site, although it doesn't give any indication that idont.com will be going away.
 |
Recent Headlines
- Reading, Writing, & Saving the World
- Free Retro Gaming for iOS - Activision’s Kaboom!
- Apple Adds Chomp Bits to iOS 6 App Store Discovery
- Notability For iPad: Much More Than A Note Taking App
- Scosche’s RH656m Headphones With Microphone Are Wonderful
- Tim Cook & Larry Page Reportedly Discuss Patents
- Analysis: Amazon Kindle Fire Sold Out, Kindle Fire 2 Pic Leaked
Post Your Comments