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Sony Sees Slow Decline in Blu-ray Player Prices
Wednesday, March 5th, 2008 at 3:00 PM - by John Martellaro
Customers who have been hoping for a rapid decline in the price of Blu-ray players, now that the HD disc format war is over, will be disappointed. Sony Electronics president Stan Glascow said in New York on Wednesday that the decline in prices will fall steadily, but slowly, and the expected prices will be in the $299 range by Christmas 2008, according to the New York Times.
Sonys next challenge is to convince customers with DVD players that they need to upgrade. Sonly is not alone; Sharp, Samsung [and Panasonic] also make Blu-ray players.
In order to keep Blu-ray player prices from collapsing and perhaps regain some revenue from the recent war, the Blu-ray Disc Association has declined to license the format to any Chinese manufacturer. "Will there be Chinese players? Yes," Mr. Glascow said. "We don�t need to drive that and hand the technology over," [any time soon,]" he said.
Mr. Glascow, predictably, pooh-poohed the download industry. "People like owning packaged media," he said. "Downloading will build over time, but it could take ten years for significant penetration."
Many observers think both methods will co-exist for a long time to come.
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