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News
Starbucks and iTunes Launch "Pick of the Week"
Monday, April 14th, 2008 at 4:00 PM - by John Martellaro
On Tuesday, Starbucks and iTunes announced a new program, "Pick of the Week," which offers coffeehouse customers an opportunity to discover complimentary new music and music videos each week. Each Tuesday, more than 7,000 Starbucks in the U.S. will stock a new Pick of the Week card redeemable at the iTunes store.
The first Pick of the Week, available starting on Tuesday at participating Starbucks locations, is Counting Crows� new song, "Washington Square."
"Pick of the Week provides an incredible way for Starbucks customers to discover great new music and videos for free on the iTunes Store," said Eddy Cue, Apple�s vice president of iTunes. "With the worlds largest online catalog of music and video there is truly something for everyone."
"Once Pick of the Week cards are distributed, customers will then have up to 60 days from the date they are available to redeem their complimentary digital entertainment offering on iTunes," according to the announcement.
Starbucks and Apple expect to see more than 1.5 million downloads every week, driving the discovery of new music and videos.
Recently, Last.fm also confirmed that the more free music people listen to, the more music they tend to purchase, so this move by Apple and Starbucks looks to drive business for both companies.
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