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Study: MP3 Player Owners More Likely to Use Music, Video on Cell Phones
Sunday, April 2nd, 2006 at 3:00 PM - by Brad Cook
M:Metrics on Monday released the results of a study that found that the owners of MP3 players, especially iPod users, are more likely than other cell phone subscribers to use music and video applications on their cell phones. The firm noted that iPod owners comprise 14.4% of the cell phone market, but they account for 29.5% of those who have listened to music on their cell phones, and 30% of those who have watched video on their cell phones.
iPod owners are also nearly three times more likely to transfer music from their computers to their cell phones, and they're twice more likely to share video from their cell phones, either through the phone or via e-mail. In addition, the study found that 15% of iPod owners said that they will likely pay for music through their cell phones over the next year, compared to 9% of all cell phone owners, and 11% of them said they would pay for downloadable video via cellular networks, compared to 6.5% of all cell phone owners.
"This data indicates that digital media consumers want to access their media from their phones, across a multitude of platforms," Mark Donovan, vice-president and senior analyst, said in a statement. "There is clearly demand for converged mobile devices among those who lead a digital lifestyle to enhance, not necessarily replace, their existing digital media devices."
However, he didn't expect this trend to spell doom for the iPod, noting: "Nokia has become the world's largest manufacturer of digital cameras, but camera phones haven't destroyed demand for dedicated digital cameras."
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