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Survey: UK Customers Like iPhone, Balk at Price
Sunday, November 25th, 2007 at 3:00 PM - by John Martellaro
A survey by GfK NOP of 500 UK customers showed that while they are well aware of the iPhone and like its looks, most feel that at £269 (US$556) it is just too expensive.
The poll suggested that while there are a some cult fans of Apple in the UK, 72 percent said that they would not buy at iPhone at the current price.
The poll results were as follows:
 Poll: GfK NOP |
|---|
"Apple’s history proves that it has the magic touch when it comes to product development and marketing, however the iPhone has yet to capture the imagination of the UK public. iPhone hype is in full-force, but our data shows that it is very much a considered purchase, with its high price turning many consumers off."
UK customers, the report said, are accustomed to subsidized phones, and the iPhone’s £269 (US$556) price seems too much to swallow for most UK customers accustomed to paying less than £200 (US$413)
"Apple needs more than cutting–edge design to penetrate this market and will have to work much harder in the UK than it did in the US to make iPhone a mass-market proposition," the survey concluded.
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