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Swann: Toshiba Should Compensate HD DVD Buyers
Wednesday, February 27th, 2008 at 3:00 PM - by .(JavaScript must be enabled to view this email address)
Toshiba has a moral responsibility to compensate HD DVD buyers in some way, either through a refund or discounts on products, according to Phillip Swann at TVPredictions on Thursday.
"Asked at a press conference last week about the current HD DVD audience, Toshiba officials basically shrugged their shoulders and said buyers knew what they were getting into -- a high-def format war that would likely produce a loser," Mr. Swann wrote.
The TV industry observer continued: "However, that is unacceptable. HD DVD owners committed their hard earned dollars on a brand new technology, giving Toshiba an opportunity to succeed in the war. But Toshiba seems too broken up with its own misfortune to consider the plight of their customers.... At the least, Toshiba should offer HD DVD owners discounts on related Toshiba products, such as high-def sets."
When Apple greatly annoyed many early iPhone buyers by drastically cutting the price so soon after the introduction, the company quickly offered them a $100 store credit. While that action may not have been required by law, and Toshiba likely isn’t under any legal obligation either, Apple’s action showed how easy it can be to regain the favor of disgruntled customers. Perhaps Toshiba will follow in Apple’s footsteps.
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