Support Our Site
Get Better Gear!
- Notability For iPad: Much More Than A Note Taking App from Ginger Labs, Inc, US$0.99
- Scosche’s RH656m Headphones With Microphone Are Wonderful from Scosche, US$129.99
- IPEVO’s Typi Folio Case & Keyboard for iPad is First-rate from IPEVO, US$79.99
- Scosche’s boomSTREAM BT Speaker: Features & Compromises from Scosche, US$99.95
- FX Photo Studio HD: iPad Painting of Effects Made Easy from MacPhun LLC, US1.99
Premier Sponsors
Top 5 Free Apps
iTunes New Music Releases
Top 5 Paid Apps
Discover New Music
- Phish
- This quasi-concept album (the only of its kind) from these Vermonters finally showcased their ability to convey a message with a studio album, whereas previously they only succeeded in doing so live.
- Jeff Wayne
- With the new movie adaptation of H.G Wells' classic Sci Fi invasion tale, War of the Worlds, currently on theater screens everywhere, there's new interest in Jeff Wayne's rock opera version, and it is
- Nine Inch Nails
In the sprawling post-A&R rock and roll world, there are two camps: the Beatles and the Stones. The Beatles are the artists that like to explore, evolve, and change styles. The Stones are the artis
- Jesus Jones
When you think of Jesus Jones, chances are you can't remember them at all, or you vaguely remember "Right Here, Right Now" because it has been use
Bowie at Beeb: Best of BBC Radio 68-72
- David Bowie
The companion CD to a BBC television concert, BBC Radio Theatre has some of the best renditions of many of Bowie's best songs throughout his career. "I'm Afraid of Americans" is substantial
Reader Specials
Visit Deals On The Web for the best deals on all consumer electronics, iPods, and more!
News
The Gap to Offer Free iTunes Downloads in Jeans Promotion
Tuesday, July 26th, 2005 at 3:00 PM - by Bryan Chaffin
The Gap is Apple's next marketing partner for the iTunes Music Store (iTMS), according to a report by Brandweek published Tuesday. The branding magazine said that the Gap will be conducting a marketing campaign centered around the idea that your favorite songs and your favorite jeans, Gap jeans, make the perfect fit. Customers who try on a pair of the retailer's new jeans will receive a free iTMS download.
The campaign will be marketed with print and TV ads, and will feature TV commercials with musicians singing covers of their favorite song while wearing Gap jeans. The company will be offering those collected covers in a CD at retail Gap locations for customers who make a US$60 or more Gap purchase.
According to Brandweek, the CD contains eight songs exclusively recorded for Gap by the stars of the new campaign, a director's cut of the fall TV commercial and behind-the-scenes footage from the filming of the commercial. There is no information yet on whether the songs recorded for the campaign will be available at the iTunes Music Store.
There is additional marketing-centric information in the Brandweek article.
Thanks to The Unofficial Apple Weblog for the heads up on the Brandweek article.
Recent Headlines
- Reading, Writing, & Saving the World
- Free Retro Gaming for iOS - Activision’s Kaboom!
- Apple Adds Chomp Bits to iOS 6 App Store Discovery
- Notability For iPad: Much More Than A Note Taking App
- Scosche’s RH656m Headphones With Microphone Are Wonderful
- Tim Cook & Larry Page Reportedly Discuss Patents
- Analysis: Amazon Kindle Fire Sold Out, Kindle Fire 2 Pic Leaked
Post Your Comments