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Release Date: August 05, 2009
Genre: Games
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iTunes New Music Releases

Release Date: September 29, 2009
Genre: Rock
Release Date: September 20, 2009
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Genre: Rock
Release Date: August 25, 2009

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Discover New Music

  • Modern Lovers

    • 10 out of 10
    • Modern Lovers
    • This timeless masterpiece is little known, but it has inspired almost as many bands as The Modern Lovers' own inspiration -- and only slightly better known -- The Velvet Underground & Nico.

  • The Stooges

    • 8 out of 10
    • The Stooges
    • Another pillar of my musical foundations, The Stooges' first album is one those records whose influence far outweighed its popularity. Like The Velvet Underground & Nico, hordes of people wh

  • Hello

    • 8 out of 10
    • Poe
    • Poe rocked my world with "Angry Johnny" (I want to kill you/I want to blow you/Away) and "Trigger Happy Jack" (Trigger Happy Jack/ You're gonna blow/But I'm gonna get off/Before you go), as powe

  • Music Has The Right To Children

    • 10 out of 10
    • Boards of Canada
    • This one will haunt you. From the first notes to the last, their sound surrounds you. BOC has put out a fantastic catalogue, and this album is a great starting point for a new listener. Jump straight
  • One Word Extinguisher

    • 8 out of 10
    • Prefuse 73
    • It's an album about a breakup, done with beats instead of mopey lyrics. But the beats are raw, and the emotions are there, even if there aren't many words on top of it. While possibly not Scott Herren

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News

The Gap to Offer Free iTunes Downloads in Jeans Promotion

The Gap is Apple's next marketing partner for the iTunes Music Store (iTMS), according to a report by Brandweek published Tuesday. The branding magazine said that the Gap will be conducting a marketing campaign centered around the idea that your favorite songs and your favorite jeans, Gap jeans, make the perfect fit. Customers who try on a pair of the retailer's new jeans will receive a free iTMS download.

The campaign will be marketed with print and TV ads, and will feature TV commercials with musicians singing covers of their favorite song while wearing Gap jeans. The company will be offering those collected covers in a CD at retail Gap locations for customers who make a US$60 or more Gap purchase.

According to Brandweek, the CD contains eight songs exclusively recorded for Gap by the stars of the new campaign, a director's cut of the fall TV commercial and behind-the-scenes footage from the filming of the commercial. There is no information yet on whether the songs recorded for the campaign will be available at the iTunes Music Store.

There is additional marketing-centric information in the Brandweek article.

Thanks to The Unofficial Apple Weblog for the heads up on the Brandweek article.

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