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  • Plans

    • 8 out of 10
    • Death Cab for Cutie
    • With the introduction of Plans, Death Cab for Cutie became a new addition to many user's Artist list after the single "Soul Meets Body" became a hit on iTunes. Offering a fresh alternativ

  • Goodbye Jumbo

    • 8 out of 10
    • World Party
    • Released in 1990, World Party's

  • So Jealous

    • 8 out of 10
    • Tegan and Sara
    • So Jealous is the third album from these sisters, and easily the one to single out for an introduction to their music. Some people may not get on board with their vocal styles, which are slightly

  • Chicago Transit Authority

    • 10 out of 10
    • Chicago
    • For those of you who don't know, Chicago didn't always suck, and everyone in the band didn't always play a keyboard. When the band started off they were pioneers of rock and jazz fusion, and guita

  • Now Here Is Nowhere

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    • Secret Machines
    • The Secret Machines' inaugural album, Now Here is Nowhere is both old and new in its sonic assault. The trio's surprisingly big sound evokes Pink Floyd (without ever sounding like any Pink

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News

TiVo Ad Campaign to be TiVo-Proof

One of the advantages of the TiVo is the ability to skip over uninteresting commercials. So TiVo has had to be particularly clever in its new $15M ad campaign to make their own ads TiVo-Proof, according to the New York Times on Thursday.

TiVo is launching a new, $15M ad campaign. But to make sure viewers don’t use their DVRs to skip over those commercials, the company is enlisting an ad agency that’s known for its humorous approach to ads that catch people’s attention.

The campaign is intended to demonstrate how the TiVo differs from generic DVRs -- which are increasingly being supplied to cable and satellite customers. "The campaign, now under way, carries the theme "My TiVo gets me," Stuart Elliott reported. "The effort, created by the Kaplan Thaler Group in New York, includes commercials on television and radio and in movie theaters, a pair of Web sites at whogetsme.com and mytivogetsme.com, contests, blog postings and promotional events in large markets like Boston, New York and San Francisco."

An other developing issue is accounting for the viewership of a program deferred with a DVR. Nielsen is planning to change its procedure to account for deferred viewings within a certain time frame after the original airing. That also leads to evaluating the viewership of commercials when the show is played back later.

Even though the TiVo was the prototype DVR (along with Replay) and the term has almost become a generic verb, growth has been slow and differentiation from generic DVRs has been difficult, especially when cable supplied units are rented, not purchased. As of January 31, 2007, TiVo had about 4.4 million subscribers, and there was little year-over-year growth.

"We have spent the better part of the last year coming up with a list of significant differentiated features,� said Thomas S. Rogers, president and chief executive at TiVo in Alviso, Calif. "This is a way to reintroduce TiVo the brand" in a way that will persuade consumers "to say: ’I’m not interested in the generic DVR. I want the TiVo experience,’" he added.

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