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Toshiba’s Round Two vs. Blu-ray: Enhanced DVD Player
Sunday, August 17th, 2008 at 4:00 PM - by John Martellaro
Toshiba, with HD DVD, lost its bid to define the next generation HD video disc format. As promised previously, Toshiba is now trying to take advantage of customer resistance to Blu-ray with improved DVD players according to the Associated Press on Monday.
The Toshiba XD-E500 DVD player will sell for US$149.99 and claims to sharpen the look of conventional DVDs for half the price of current Blu-ray players.
Toshiba gave a demonstration last week and compared the new player to a standard DVD player costing about US$70. Reporters said the Toshiba player produced a "subtle but noticeable sharpening of the image," according to the AP
Toshiba was careful not to compare the images to a Blu-ray player. "If you want Blu-ray, go get Blu-ray. This product is meant to improve playback of DVDs," said Louis Masses with Toshiba.
Toshiba is trying to take advantage of the fairly slow adoption of Blu-ray players which are expensive for customers in tough economic times. Also, studies have shown that many potential Blu-ray customers believe that the DVD images are "good enough."
In 2009, Blu-ray player prices are expected to hit $200, and when that happens, the window for Toshiba’s short lived product may close because Blu-ray players also produce good looking DVD playback. In the meantime, for some customers looking for a new DVD player for their HDTV, this product may be all they need -- and can afford.
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