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UK Retailer: Music DRM is Dying, Sales Soaring
Wednesday, November 7th, 2007 at 3:00 PM - by John Martellaro
The removal of music DRM has their sales soaring, according to British retailer 7Digital. Its saving the music business there and EMI is credited with the shift.
Ben Drury of 7Digital told The Register on Thursday that DRM-free music is now outselling DRMd music by a 4 to 1 ratio.
"Its MP3, absolutely," Mr. Drury said. "People understand that MP3 works everywhere -- that isnt true for AAC and certainly not for WMA."
He also pointed to the quality factor. The most popular encoding is 320 Kbps. Others such as Amazon and Apples iTunes have also raised their bit rates, now to 256 Kbps.
"By next summer all four major labels will have removed DRM from MP3s," Mr. Drury predicted.
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